With their new logo to unveil and their 10 year anniversary around the corner, River City needs to get their name and product into the hands of key people in their industry.
We are currently working with Great Lakes Packaging to produce a box for River City. Not just any box, but a Barn Box—a replica of the real barn back in Wichita. The thought behind the box is to let sneezers* experience what it would be like to visit the barn; give them a sense of River City’s culture and product line. After all, the Big Red Barn in the place to be!
If you remember, Great Lakes Packaging, helped us out in creating the largest Blue Box ever, to let River City know they were the winners of our Brand with Ten Grand contest.
Casey is once again hard at work designing the look and shape of the box. The girls are working on a flyer that spotlights them and their history, working on a mailing list, and deciding what products to include. Me, well, I’m busy keeping up on my blogs. :)
Seriously, I am helping with all the coordination, including producing promotional products that will be included inside the box. See my previous blog for more details.
The stamina of promotional products makes them a powerful tool in marketing, especially when the product chosen to hand out is useful to the recipient. For instance, including the Denim 3 Pocket Apron inside the Barn Box is perfect because the end user, a sneezer, can wear the apron when stamping, thus increasing River City’s exposure.
Look for a picture of the final box design to come soon!
Jessica
*The term sneezers was coined by Seth Godin and refers to enthusiastic and vocal early adopters of a product or service.